Lawn Chair Group Sofa

I have mixed opinions about the Sofa Community. On one hand it has a lot of seating for a fairly large group, on the other hand it looks kind of like lawn chair placed next to one another. So I'm torn between the useful aspect and the lawn-chair look (my opinion) of this pseudo-sofa. Here's what the designer has to say about it.

"Project COMMUNITY SOFA is just about game, playing. Sofa makes community of people closer to each other. This project is about to hold friends, colleges, family together and let them to know more about them. We can change lounge places in work a bit, with places for communication and relax. System can be used as VIP places in the bars, restaurants and make meeting points. Invite other people to communicate with you, just connect your piece of furniture as you want and sit on it, play on it, try to talk without apprehension. SOFA Community - new way to play, to communicate."